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Ginsters launches a summer of fun

21st April 2010 Print

Family favourite, Ginsters, is launching its biggest ever on-pack promotion at the end of April, celebrating the summer with 100 days of fantastic family experiences. The ‘100 Days of Summer’ campaign offers consumers the chance to win a fun summer prize every day for 100 days and pick up 2-for-1 entry for the UK’s favourite theme parks.

From 26th April, ‘100 Days of Summer’ vouchers will appear across promotional family packs of Ginsters Original Cornish Pasties, Slices and Sausage Rolls, as well as individual Original Cornish Pasties and Slices, and will reward shoppers with 2-for-1 entry into leading UK attractions, such as Alton Towers, Legoland Windsor and Chessington World of Adventures. These special packs will also direct consumers to the ‘100 Days of Summer’ competition page on the Ginsters website, where they can enter the free prize draw every day to be in with a chance of winning 100 different experiences, including a surfing lesson on Newquay beach, a day as an Aquarist at Weymouth Sealife Centre and the chance to scare the visitors at London Dungeons.

Andy Valentine, Head of Brand Marketing for Ginsters, says: “The ‘100 Days of Summer’ campaign reflects what we at Ginsters feel family time should be about. We want to properly fill Mums, Dads and kids with our quality, British savoury snacks and reward them with exciting opportunities to spend time together having fun this summer.

“We’ve previously had a lot of success with our on-pack promotions and we expect this to be the biggest yet. With some great prizes on offer and vouchers available across the family favourites in our range, we’re looking to provide real value for families and maintain excitement for the Ginsters brand across the summer months.”



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