Graze.com ruminates on 2 years of success with Postcode Anywhere
“Healthy eating by post” company Graze.com celebrated another 50,000 successful food deliveries on its two-year anniversary this week - and attributes much of its success to an online mail-order model made possible by companies like Royal Mail and Postcode Anywhere.
Edd Read, co-founder of Graze.com, said: “We had this great idea for a business, based on the fact no one seemed to be able to get decent food at work – why not use the online mail-order model for food packages?
“With co-founder Graham Bosher’s experience of online subscription services through setting up LoveFilm, establishing a business that sent good, healthy and tasty food through the post seemed to be the obvious answer.
“In retrospect, what helped make it possible for us were factors like Royal Mail’s progressive postal system changes, which allowed us to send slim packages for a reasonable price.
“On top of that, one of our biggest business needs has been to maximise the number of people that convert through our online sign-up process. For that, we see using Postcode Anywhere’s address auto-fill as a bit of a no-brainer.
“Not only do you increase your conversion rate because the form’s quicker - but, due to the accuracy of the address data, every package is more likely to meet its recipient too.
“This is especially important seeing as we have a policy of sending replacement packages out if anything loses its way.
“Better addresses have helped us grow. We set up the business exactly two years ago; now we’re in a warehouse near Heathrow and our staff is over 15-strong and growing fast.”
Postcode Anywhere’s Sales and Marketing Director Phil Rothwell said: “Intelligent and efficient use of address data is essential for this new breed of business start-up. They might use the power of the internet to set up shop and grow at unprecedented rates, but will often rely on the good old postal service to deliver physical goods to the consumer.
“The obvious benefit to an online business is that faster form-filling leads to increased conversion rates and more sales. But more than that, according to the latest research, a mistyped address could cost your business from £4.25 for each late delivery to an average £91.34 if it results in the loss of a customer.
“Many entrepreneurs plan on mailing out goods or marketing materials at some point in the sales cycle. If they wish to emulate the success and fast growth of companies like LoveFilm and Graze, they should bear these costs in mind.”
More information on Postcode Anywhere’s products and services can be found here: postcodeanywhere.com.
If you have yet to try a Graze box for yourself, you can get your first one for half price at the Graze.com website: graze.com.
