Fiat 500 project puts customers in the picture

A new project to celebrate the production of 500,000 Fiat 500 city cars has been announced by Fiat.

Just 31 months since the launch of the popular supermini, the brand is celebrating reaching the half-million mark with a special showcar, called Fiat 500 Thousandth. The car will feature an unusual contribution from owners, as it will be entirely covered by 1500 photos displaying the faces of Fiat 500 customers, celebrities and fans.

Bookings for a place on the car will become available from next week (3 May). Users simply log on to fiat500.com and use the special application showing a plan view of the Fiat 500. A few minutes later, after registering, they can book one of the free spaces online by sending a photograph.

Seventy per cent of the places are reserved for Fiat 500 owners. Users can also attach a short text describing their relationship with the car, or a link either to a personal video on YouTube or to their personal Facebook page.

The showcar will be ready three weeks after the booking stage is concluded and will feature in forthcoming events and international motor shows. The Fiat 500 Thousandth will be the first ‘collective car’, a further confirmation of the spirit of the original model with potential customers being involved from the earliest stages of design.