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Off-plan sales surge at Kaleidoscope

6th May 2010 Print
Kaleidoscope in Cambridge

Crest Nicholson’s iconic Cambridge development Kaleidoscope has continued its popularity with house buyers, with a high volume of recent off-plan sales meaning that the latest phase of homes is now over 50% sold.

The Sepia Building, which provides an attractive collection of highly contemporary one and two bedroom apartments, was unveiled at Kaleidoscope in October to strong demand from purchasers looking for high quality and affordable housing in the city centre.

Commenting on the development’s success, Annette Cole, Sales and Marketing Director at Crest Nicholson (Eastern) said: “The fact that the apartments at Kaleidoscope are selling so well off-plan is testament to the development’s quality, its excellent location and striking contemporary design. We have seen increasing numbers of purchasers looking to buy off-plan recently, which is a good indication that confidence is really returning to the local market, especially at developments like Kaleidoscope that has so much going for it.”

Annette adds: “To date the development has appealed to a variety of different types of purchasers, particularly young professionals and those looking to buy for investment. Given the high specification and location of the apartments, homebuyers know that they are getting good value for money and investors know that it is a quality product in a sought after location that will continually entice tenants. It sits in one of the most desirable areas of the city, within easy walking distance of the historic city centre, with the station and university close by, and therefore it is particularly appealing to homeowners who depend on reliable public transport links.”

Ideal for those looking to make the most out of this historic university city, the inspirational Kaleidoscope development; one of the most desirable addresses in Cambridge, boasts a sophisticated range of 408 properties in total. A significant number of secured sales are repeat purchases from those that have already invested or rented at earlier phases of the development and are now keen to maximise on the opportunities represented by this latest phase.

David Bentley, Head of Cambridge new homes for Bidwells Estate Agents, comments: “We have seen a rise in the number of property investors and cash rich buyers coming back to the market in Cambridge. Developments such as Kaleidoscope are proving extremely popular, as they offer a top quality product in a prime location. There is a shortage of similar stock on the market at the moment which is starting to drive prices higher so would-be investors should capitalise now before prices rise much further.”

The development has been cleverly master-planned to create a lively community with a strong sense of place. Designed by award-winning architects Proctor and Matthews, whose other work includes the Greenwich Millennium Village, the development incorporates traditional, locally sourced materials with the architecture imaginatively using feature panels in a variety of colours. Combining a sleek, modern exterior with a classic and stylish interior, homes at Kaleidoscope will, when complete, be dispersed across 11 architecturally unique buildings and landscaped areas that will be linked by a sequence of shared spaces.

Cambridge boasts excellent travel links; Cambridge railway station is just five minutes from the scheme and provides a non-stop service to London Kings Cross in just 45 minutes. Alternatively, the M11 is just six miles away providing a swift route to Stansted Airport and the motorway network beyond.

Prices at Kaleidoscope start at a guide price of £240,000 for a one bedroom apartment. For further information visit: kaleidoscopecambridge.com

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Kaleidoscope in Cambridge