Could you be the UK’s advanced rider of the year?

The hunt is on for the 2010 advanced rider of the year – with the IAM (Institute of Advanced Motorists) offering a new Yamaha bike worth up to £11,500 for the rider who can beat the rest in a series of tests of riding skill.

As the UK’s leading independent road safety charity, the IAM is using the competition to promote its Skill for Life programme, designed by bikers, for bikers, to make you a better and safer rider.

The “New Advanced Rider of the Year 2010” competition will mean that, until 31 August 2010, buyers of the Skill for Life rider programme who pass their IAM advanced bike test will automatically go through to get a chance to win that new Yamaha.

Journalist and broadcaster Vicki Butler-Henderson said: “The IAM are clearly committed to riders and our interests. I for one am going to take up the challenge and will apply for an IAM Skill for Life riding programme in the spring. I hope more people will join me and further improve their riding skills and enjoyment.”

Simon Best, IAM CEO, commented: “Behind the prize is a serious motive. We want to raise awareness of advanced riding and its role in improving road safety, and reach as many people as possible who could improve their riding skills and confidence.”

More details of the competition can be found at iam.org.uk.