Introducing ‘The Little White Purse’ by Osman Yousefz

Girls, hands up if you’re forever scrabbling around in your handbag trying to find your keys?

This season, you can rid yourself of this daily handbag trauma once and for all with ‘The Little White Purse’ – the ultimate handbag accessory created exclusively by Osman Yousefzada for premium Swedish car brand Saab.

Fashion designer Osman Yousefzada has designed ‘The Little White Purse’ as an innovative way to keep a woman’s keys stylishly at hand. It banishes those clumsy key-fumbling moments – so you look fashionably efficient while stepping into your car, home or workplace. The clever design means the purse can be worn as a necklace, around a wrist or attached inside a handbag.

Osman Yousefzada says: “I designed ‘The Little White Purse' fusing function with form, to create a product that makes life easier for women who are constantly rummaging around in their bags looking for their keys. It’s designed to fit a Saab key, but also to accommodate other keys. I have used a fine Italian patent leather, with a heavy plated silver chain and clips, to give a touch of lux and an atelier feel to the product.”

Rebecca Wright, Saab Press Officer says: “We’ve estimated that on average a woman wastes one day each year fumbling around for keys in the bottom of her handbag! The Little White Purse that Osman has created for us solves this dilemma. It’s the perfect accessory for our female customers who appreciate simple, yet cutting edge design and quality.”

The creation of ‘The Little White Purse’ marks the third season that Osman Yousefzada has collaborated with Saab and culminates in headline sponsorship of Osman’s London Fashion Week show in February 2007.

Saab is celebrating its 60th anniversary in 2007 – from the iconic UrSaab of 1947 to today’s award-winning Aero X, Saab has stayed at the forefront of car design innovation. Now, 60 years later, Saab is recognised as the premium car brand for independent-minded drivers.

Priced at £75 RRP, ‘The Little White Purse’ is available to buy exclusively from Selfridges or online though the Saab website saab.co.uk.