Brits stick to things we know and love

From our dentists to our favourite shop keepers, when they earn our trust we return time and time again.  On average these relationships with our favourite shops and people last the test of time, according to new research by M&S Money to mark the company's 25th anniversary.

The results showed that people have firm favourites among their shopkeepers and other professionals, with almost 25 million Brits remaining loyal to their favourites for 20 years or more. Six out of 10 say that good customer service is the main reason they stay loyal to a person or business and over half cite reliability and good value for money.

Other findings from the report showed:

1.3 million women have stuck with the same hairdressers for over 20 years

On average British adults have the same doctor for almost 13 years, and over 10 million for over 25 years

Despite some people's nervousness we stay faithful to our dentists for nearly nine years

Men stay with their main bank for 14 years and women slightly longer at 15 years.

Colin Kersley, chief executive of M&S Money, said: "Consumers will evidently stick with businesses and people who deliver great service and look after their customers. Most people can name someone they trust completely, whether cutting their hair, managing their money, decorating their house or fixing their car.

"People clearly feel strongly about good customer service, reliability and trustworthiness as these are reasons why they stay loyal for so long. After 25 years in business, M&S Money has stood the test of time and we know how important it is to continue earning the loyalty of our customers.

"While the average relationship lasts nearly nine years, our own M&S Money customers* have remained loyal to us for an average of 17 years."