Samsung Wave 723

Samsung have announced the launch of the Wave 723 (Model: GT-S7230E), the latest smart phone using the open platform, Samsung bada.

The Wave 723 combines a crystal clear 3.2-inch TFT-LCD display with an app friendly interface for quick and easy access to all those apps you want at your fingertips. The Social Hub allows you to store all contacts from your email, facebook and phonebook to one central address book, making contacting your friends quick and easy. The Wave 723 also features the latest Wi-Fi technology (802.11 b/g/n), that delivers fast download speeds and a simplified downloading process

The Wave 723 has easy and direct access to the Samsung Apps store for a world of rich, entertainment, including games, e-books, lifestyle and social networking apps. All apps can be downloaded anytime, anywhere via the application store at superfast speed, so you can check weather, news, sports or social networking at the touch of a button.

The Samsung bada platform allows for open development of all kinds of apps. The Samsung Wave 723 is developed based on the bada SDK 1.1, with 1.1 Auto-UI scaling meaning developers can reproduce applications to work on Wave 723 from already developed bada applications, with minimum effort.

Simon Stanford, Head of Samsung Mobile UK & Ireland, said; “The launch of this device clearly underlines our commitment to smartphone products on different platforms and forms part of our strategy to deliver a wide range of handsets designed to suit a multitude of users. It’s also the latest handset to support our open platform, bada, which gives developers new opportunities for the creation of apps.”

The Samsung Wave 723 boasts a sleek, stylish design, a slim 11.8mm with a metallic back and leather flip cover, protecting the handset without compromising on looks.

The Wave 723 will be available across Europe from September, and in the UK in the final quarter of this year.