Online shopping gets social

Theshoppingforecast.com, an innovative new fashion democracy and social shopping website, has just launched.

The groundbreaking new website will allow users to browse, comment, vote on and save to their own personal wardrobes, the fashions and trends for the season ahead. It is the first of its kind to highlight the key trends for the season as identified by experts, fashion enthusiasts and the public. It will also provide invaluable quantifiable information to buyers in fashion retail allowing them to make informed decisions. The website will provide ongoing quantitative information and analysis on consumer preferences of women to fashion buyers for the season ahead.

Fashion enthusiasts can register with theshoppingforecast.com for free and vote, comment and save items for their next outfit. The items on the site, which will include women’s fashion for a variety of occasions, will be carefully selected by an expert style council comprising of popular fashion bloggers, stylists and industry insiders as well as forward looking consumers of fashion. By voting on the clothes on the site, users will also have the chance to win their favourite item each month. The results of the voting and most popular items will feature in the monthly newsletter along with plenty of other information on fashion and style for the season ahead.

Matthew Murfin founder of the website commented "Theshoppingforecast.com is the first of its kind to give fashion enthusiasts and consumers a say in which clothes they would like to see in stores. It aims to create a fashion democracy that will be a link between female shoppers and retail buyers, so no more puffball skirts!"