Skipton launches ‘goal based' savings accounts

Skipton Building Society has launched a range of individual ‘goal based' savings accounts which allow customers to focus on specific saving targets from regular holidays, weddings and car savings accounts to the more diverse shoes, handbags, gadgets and secret savings accounts.

The ‘My Savings' range will prompt customers to define what they are saving for, choosing from a list of 12 accounts. Savers can choose to open several of the internet access accounts at the same time, saving for different goals in each one. All accounts offer 2.25% AER and are available online.

Saving accounts available in My Savings Range are:

My Holiday Saver
My Wedding Saver
My Car Saver
My Retirement Saver
My Slush Fund Saver
My Home Saver
My Rainy Day Saver
My Secret Saver
My Gadget Saver
My Handbag Saver
My Bills Saver
My Children's Saver

The launch of these products emphasises Skipton's ongoing commitment to providing customers with innovative and interesting ways to save their money and achieve their savings goals. The selection of 12 accounts follows research conducted by Skipton which highlighted its customers top savings priorities.

Head of Products, Kris Brewster, comments: "We have decided to tackle the ‘savings gap' from a different angle by encouraging people to save for specific things and focus on their final goals.  We know that 31% of people find it easier to stay committed to saving if they are saving for specific things and our ‘My Savings' range delivers exactly that."