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All-new Ford Focus arrives in Britain in March

14th January 2011 Print
Ford Focus

The dynamic all-new Ford Focus comes to the UK in March, with its exciting two-model line-up of sporty 5-door hatchback and stylish 5-door estate.

With over 1,4 million examples sold in Britain since its launch in 1998, the Ford Focus has become a favourite with consumers for its outstanding value, comfort and safety, and above all, for being fun to drive.

The all-new Focus also offers customers the highest standards of quality and detailed craftsmanship, outstanding fuel economy, and takes the legendary Focus driving dynamics to a new level.

"We are very excited about introducing the new Ford Focus to the European market given the strong heritage this model has here," said Stephen T. Odell, Chairman and CEO, Ford of Europe. "With its desirable combination of dynamic design, outstanding driver appeal, unmatched levels of technology and impressive fuel economy, we believe that the new car will not only delight our existing customers but also expand the appeal of the Focus brand to a whole new generation of Ford customers."

Developed in Europe, For Sale Worldwide

Developed in Europe, for sale in over 120 markets worldwide with 80 per cent parts commonality, the next-generation Focus is the hero model created from Ford Motor Company's new global C segment platform.  This platform will underpin at least 10 vehicles around the world and account for two million units of annual production by 2012.

Striking, Streamlined Design

The Focus bodystyles share a sporty and dynamic character, marking the next evolution of Ford’s acclaimed kinetic design form language, which has contributed to the growing popularity of the company’s latest small and medium global cars.

At 1,484mm high (on 17-inch wheels), 4,358mm long and 1,823mm wide (without mirrors), the new 5-Door model is 16mm lower, 21mm longer and 16mm narrower than the current Focus.  Its wheelbase is 8mm longer at 2,648mm.

Stylish, Functional Interior

The dynamic quality of the exterior is reinforced by the distinctive design of the interior. The new Focus has a modern, cockpit-style interior incorporating Ford’s latest generation Human Machine Interface (HMI) system with twin five-way toggle switches on the steering wheel controlling the two main vehicle displays located in the instrument cluster and high in the centre of the instrument panel.

Unmatched Driving Quality

When it was introduced in 1998, the original Ford Focus brought new levels of agility and responsiveness to the C segment and the next-generation Focus plans to raise the benchmark once more.

An advanced Torque Vectoring Control system fitted as standard enhances cornering stability and agility and Ford engineers have also retuned and enhanced the innovative suspension concepts, developing optimised new designs for the ‘Control Blade’ multilink rear suspension and the semi-isolated front subframe. The chassis design incorporates a completely new Electric Power Assist Steering system.

Ford ECOnetic Technologies Minimise CO2

In addition to the highly efficient petrol and diesel powertrain offering, the new Focus range  incorporates other features from the Ford ECOnetic Technologies programme to help minimise fuel consumption and CO2 emissions.

The Focus is the first Ford model to standardise Auto-Start-Stop technology across a significant part of the range.  All vehicles with the 1.6-litre Ford EcoBoost petrol engine and the 1.6-litre TDCi diesel engine are equipped with Auto-Start-Stop, with CO2 emissions starting at just 109g/km on the diesel model.

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Ford Focus