How to turn your loyalty into cash

How long have you been a customer with your bank, mobile phone company or been flying with the same airline? If it’s more than a year, then how many discounts, free products, upgrades and even cash back - have you received because of your loyalty?

If the answer is none, then maybe it’s time to start shopping around for places where your loyalty is rewarded.

With living costs rising daily, there is more pressure than ever on our finances, so we need to make sure that services and products that we are using are really benefiting us. All companies claim they value loyalty and some ‘reward’ us via reward cards or offers – but how often do we check to see whether these are of genuine benefit to us or if they are simply false economies?

So what is the best approach when it comes to getting what you deserve for your loyalty? Should you just put up and shut up and stay with a provider because you always have, or should you get on the front foot and empower yourself to get what you deserve?

Completing a financial life laundry can be daunting – but can you actually afford to be wasting your loyalty on products and services that don’t pay?

Watch our web TV show where psychologist Mamta Bhatia delves into the psychology of consumer loyalty and offers advice on how to empower a change when we realise we’re not using our loyalty to our best advantage. Joining Mamta is Gillian Almond from Santander to tell us why big businesses should be more open than ever to rewarding loyal customers.

Psychologist Mamta Bhatia and Gillian Almond from Santander join us live online to discuss how you can get rewarded for your loyalty.

Take part at: studiotalk.tv/show/how_to_turn_your_loyalty_into_cash
When: Monday 24th, January at 3pm

For more information visit: santander.co.uk