Exclusive London Fashion Week promotions in Belgravia

Escape the mayhem of the high street this London Fashion Week (18th - 23rd February 2011) and head to Elizabeth Street, which will be putting on a number of exclusive presentations, late openings and shopping incentives throughout the week.

Elizabeth Street is the stylish heart of Belgravia, featuring stores such as Philip Treacy, Allegra Hicks, Donna Ida, Jenny Packham and Cleo B. Here’s a taste of the many exclusive London Fashion Week promotions available on the street:

Allegra Hicks: On 18th February the store on Elizabeth Street will be presenting Allegra's new Winter Collection 2011. On the day a special 10% discount will be offered on pre-orders of the new collection, plus other discounts on selected items available in store. Champagne will be offered to all customers.

Cleo B: On Saturday 19th February the boutique on Ebury Street will be hosting a tea party to celebrate London Fashion Week. They will be offering 50% off collections, 20% off shoe clips, and providing tea, cupcake pops and mini sandwiches to all shoppers between 11am - 5pm.

Les Senteurs: Thursday 17th February 2011 6.30pm - Champagne Reception at the renowned perfumery. Offering a very special treat at Les Senteurs on Elizabeth Street, conceptual artist Andrea Maack, creator of Iceland's very first perfume house, will be present as Guest of Honour to talk about her 3 innovative and beguiling perfumes - SMART, SHARP and CRAFT. Andrea will reveal the intellectual and artistic inspirations that contributed to their creation and the part that the perfumes themselves play in her holistic artistic vision. This promises to be a most fascinating occasion: there is no charge for this event but seating is limited so it will also be cosily intimate, enabling you to talk personally with Andrea and pose your olfactory questions.

Hawick Cashmere: Throughout London Fashion Week they are offering a unique ‘create your own’ service - order any style from their collection in your favourite colour and size. Choose from a rainbow of 49 different colours.

Donna Ida: Offering 10% discount throughout for London Fashion Week.

Kim Poor: Offering a free glass of champagne for shoppers throughout London Fashion Week

Grosvenor Stationery Company: 20% discount on the engraved collection of correspondence cards and envelopes.

To redeem these special discounts quote: ‘London Fashion Week’

For more information about Belgravia and its retail offer visit: grosvenorlondon.com