More choice for online savings customers

Web-savvy savers can enjoy a market leading rate without having to compromise on access to their money following the launch of a new online account.

Building society the West Brom is offering 3.01% AER variable through WeBSave Easy Access.

Interest is paid either monthly or annually and there are no restrictions on the number of withdrawals customers can make.

The account is completely web-based, with both applications and all account management taking place on the West Brom’s website.

WeBSave Easy Access forms part of a portfolio of highly competitive savings products provided by the building society through its WeBSave platform.

These include WeBSave Plus, which pays 2.61% AER/gross p.a. variable, and the WeBSave ISA, a cash ISA account paying 2.85% AER variable tax free which accepts transfers in from previous years’ ISAs.

Stephen Leonard, the West Brom’s Division Director for Marketing and E-Commerce, said online saving was becoming an increasingly important part of the Society’s product offering.

He said: “The way we manage our savings is undoubtedly changing with ever increasing numbers of people favouring the convenience and flexibility of online accounts.

“There is a huge amount of choice in the market, which means providers have to develop a range of innovative products with rates and features designed to meet many different savings needs.

“Our latest offering, WeBSave Easy Access, combines a best buy rate of 3.01% AER variable with unlimited withdrawals, while the WeBSave platform itself is fast becoming a one-stop-shop for customers eager to make the most of their money at a time that suits them.”

The West Brom is a leading provider of financial services in the West Midlands and the sixth largest building society in the UK.

For more information visit: Westbrom.co.uk