Bikini bodies: British women let battle begin

Twenga, the most comprehensive shopping search engine, reveals that fitness equipment, tanning articles and slimming products are gaining popularity as British women are getting ready to brave their summer bikinis.

Visits for exercise balls have bounced by 775% these last 2 months, alongside other fitness equipment such as sauna belts and mini exercise bikes, which have seen 222% and 196% rises in searches respectively.

The figures show Brits preparing to shine this summer despite some sensitive concerns: searches for Anti-cellulite cream and gel have increased by 91% while slimming gel has seen an 86% rise in visits. 84% more visits to chest firming products indicate that clothes are getting lighter too.

With a 169% increase in searches, pre-tanning care products are this season’s favourites to make up for winter complexions. Tanning oils (+113%) and tanning pills (+80%) are not far behind.