Skoda finds Facebook’s loveliest and meanest people
In November last year, Skoda set out to find Facebook’s meanest and loveliest people, and reward them with brand new, award-winning Skodas. More than 9,000 people entered the competition and the winners have been announced.
The competition, part of the multi-million pound launch campaign for the Skoda Fabia vRS, worked by entrants allowing their Facebook profiles to be scanned to judge how lovely or mean they are. Points were awarded for activity such as how many friends the entrant had on Facebook or how many times they wished people happy birthday. Friends could also award the entrant mean and lovely points to each other in a bid to win.
The loveliest entrant would be awarded a Skoda Fabia, made famous in Skoda’s iconic “Cake” advert, and the meanest a Fabia vRS, the star of the award-winning “Made of meaner stuff”, which included a host of mean characters, snakes and venom.
The winner of the Fabia vRS, Matthew Browne, from Llanelli, collected his car from his local retailer, Sinclair Skoda. He comments: “I am absolutely delighted with the car. I saw the advert on television and really liked it, so when I heard about the competition I entered. I had no idea I am so mean!”
At the other end of the scale, the loveliest person on Facebook was awarded a Fabia GreenLine II, which not only looks lovely, but has the highest MPG in the Skoda range and produces just 89g/km of CO2, making it eco-friendly too.
Collecting her Fabia GreenLine II from Willis Skoda in London, Bobby Green from Essex, commented: “Oh my gosh, this is fantastic! I am genuinely a lovely person and make a real effort to keep in touch with people on Facebook. I can’t believe Skoda has rewarded me in such an amazing way; the car is better than I could possibly imagine. I’d like to thank them very much, they are lovely too!”
The competition ran from 1 November 2010 until 31 January 2011, to coincide with the award-winning ‘Made of meaner stuff’ advert. The commercial, a darker twist on the highly acclaimed ‘Full of lovely stuff’ advert, featured snakes, venom and mean-looking characters to highlight how the vRS model of the Fabia is more aggressive than its lovely relative.
Heidi Cartledge, Head of Marketing at Skoda adds: “The competition was a success with Facebook users and it caused a real buzz throughout the social networking community. We’re really pleased to hand over the cars to the winners and it’s great to see how much they love them already. To make things easier for Matthew and Bobby, we’ve also paid for 12 months tax and insurance, so all we have to do now is wish them happy motoring.”
For information about Skoda and its range of cars and network of retailers, visit skoda.co.uk.
