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Ford Fiesta range debuts new model and lower price

7th July 2011 Print

The top selling Ford Fiesta range has been extended by the new Style series starting at £9,995.
The new Ford Fiesta Style's specification includes: Electronic Stability Programme (ESP), Home Safe headlights, Electric Power-Assisted Steering (EPAS), Intelligent Protection System (IPS), front, side and knee airbags and anti-lock brakes with Electronic Brake-force Distribution (EBD).
The body colour on the new Ford Fiesta Style extends to the rear spoiler, front and rear bumpers, door handles and power heated door mirror housings. This combines with an impressive list of features including: 15" wheels with six-spoke covers, Ford EasyFuel System, electrically-operated front windows with ‘one shot’ up and down and anti-trap technology on driver’s side, driver’s seat height adjustment, remote control central double locking and CD player with remote audio controls and AUX sockets.
A new Ford Fiesta entry price has also been announced for the Studio series of £9,495 - £500 less than the previous entry model. The Studio also offers: body colour rear spoiler, front and rear bumpers and tailgate handle, tinted glass, twin chamber halogen reflector headlights with black bezel, reach-and-rake steering wheel adjustment, Ford EasyFuel System plus CD player with remote audio controls and AUX sockets.
Mark Simpson, marketing director, Ford of Britain, said: "While 75 per cent of Ford Fiesta customers go for the top Zetec and Titanium series, we also want to make sure there's a great proposition for customers insistent on quality but not requiring top-of-the-range features."
FordFiesta's value story continues with five engines in the Fiesta line-up emitting less than 130g/km of CO2  exempt from vehicle excise duty in their first year. This includes the 1.4-litre and 1.6-litre TDCi diesel engines, the 1.25-litre 60PS and 82PS petrol engines and the 1.6-litre TDCi 95PS ECOnetic engine which has CO2  emissions of just 95g/km.