Win up to £10,000 at Westfield Stratford City's Facebook page

To mark the beginning of the regeneration of the London borough of Newham and the opening of Westfield Stratford City, Europe’s largest urban shopping centre, Westfield has launched a Facebook competition encouraging the public to re-invent an East End ‘classic’ for the chance to win up to £10,000.

To enter the competition – entitled Create Your Take - participants must upload imagery representing their take on certain classics, such as the ‘Hoxton Fin’ or ‘Lily the Pink’. The grand prize fund will be determined by the number of ‘likes’ (up to £10,000) and the grand prize winner is the entrant who receives the most votes. Unique ‘spot’ prizes contributed by eight retailer/brands opening at Westfield Stratford City will also be awarded by selected external bloggers. Create Your Take has been developed as an application on Westfield Stratford City’s Facebook page.

In addition to the Facebook campaign, Westfield Stratford City has recently launched a new ‘campaign’ website (westfield.com/stratfordcity2011) exploring the theme of re-invention, both at the new Westfield Stratford City and across East London. The website aims to celebrate the rich diversity of the area while providing key centre information to consumers. Visitors to the website can add and share their experiences of East London and plan a trip to Westfield Stratford City through an interactive ‘live map’.

Myf Ryan, General Manager Marketing at Westfield, comments: ‘We’re excited to involve East Londoners in the launch of Westfield Stratford City through social media. The design of the website, with the use of real materials from the centre, reflects the offline experience of Westfield Stratford City and we are pleased to be working with the Story team to bring this to life online.’

Jon King, Story Worldwide MD, comments: ‘Today, when local content’s often overlooked, it’s fantastic to see Westfield investing in the community. The campaign we’ve devised with Westfield is firmly rooted in the new East London and we’re confident that it will both act as a celebration of the area and a unifying force in the wider community – creating a living social portrait at a moment of significant and widespread transformation.’