50 cars, 50 winners, 12 months of test driving

Arthur Wright from Wolverhampton is the first of 50 lucky winners to receive a cee’d test drive for 12 months. On Tuesday 31 July at Brindley Kia, Wolverhampton he will be handed the keys to a brand new cee’d.

After the success of the three day cee’d test drive initiative, Kia Motors UK has given 100 of the testers the opportunity to continue their test drives for a whole year.

The first 50 winners have just been announced and they will each receive a cee’d 1.6 litre petrol LS with a retail value of £14,005. This top of the range cee’d comes with 16” alloy wheels, climate control, MP3 compatibility and iPod connection; along with a whole host of safety features including twin front, side and rear curtain airbags, active head restraints and speed sensing auto door locking.

With a large dealer network in place winners can collect their spoils from a garage local to them, giving them security and convenience if they have any queries. They needn’t worry, so confident are Kia that it offers the best warranty in Europe – seven years or 100,000 miles.

Kia are very proud of the cee’d and are continuing to show this by extending the cee’d family with two new members: the cee’d SW, to be launched in September, and the three door Pro-cee’d, set to be launched early next year. Being the first Kia that is built in Europe, for the European market, the cee’d marks an extraordinary turning point for Kia and the three day test drive programme has promoted its new cars to consumers who wouldn’t ordinarily have considered the brand.

To date the three day test drive has been a huge success and it is continuing until the end of August. With another 50 year long test drives up for grabs there has never been a better time to check out the Kia cee’d.