Social Media
BT launches worldwide TV voting via Facebook
BT Agilemedia has announced the integration of its Online Participation Media platform (OPM) with Facebook, to offer real-time online voting and interaction, on a mass scale, to audiences of TV entertainment shows in the UK and around the world.
Royal Mail to offer digital watermarking
Royal Mail has become the world’s first postal company to help businesses make their post interactive using digital watermarking technology.
Internet banking more popular than Facebook and Twitter
New research from N&P (Norwich and Peterborough Building Society) reveals that UK adults spend a massive 143 million hours (or 173 minutes per person) of their own leisure time online each day, with general research websites and Internet banking being the most used types of website, relegating Facebook and Twitter into third place.
O2 signs up the Co-operative for location-based marketing
O2 Media has announced that The Co-operative Group has signed up to its You are Here location-based marketing service, becoming one of the first major UK supermarket chains to take advantage of mobile proximity marketing.
Skoda aims to ‘puzzle’ with new marketing campaign
Following the success of its recent award-winning marketing campaign to support the launch of the Fabia vRS, Skoda has launched a major new national interactive campaign centered around its TV sponsorship of the US Crime Drama on Channel 5.
Aviva unveils new Healthy Cheer campaign
Aviva launches a new social media brand campaign that gives people the opportunity to recognise and celebrate their friends' health-related achievements.
Little Comets announce interactive gig for fans
Indie rock quartet Little Comets are set to play a unique gig where fans can have their say in what’s happening on the night - from the location to the set list. The first ever Samsung Galaxy Sessions gig pits UK cities against each other, giving fans the chance to vote to win an exclusive gig at an intimate venue in their city.
Content is the fuel of the social web
AOL in partnership with Nielsen has released results of a new research study revealing online content is the connective tissue for Internet users with 27 million pieces of content shared on a daily basis.
BT’S Adam and Jane finally tie the knot
Four hundred and eighty thousand votes were cast, via Facebook and text, to help plan BT’s Adam and Jane’s Big Day. Viewers will finally get to see the wedding dress, car and first dance chosen by the nation, when the advert airs on April 23, during the Britain’s Got Talent ad breaks.
Norton fights on new frontiers against online crime
More than ever, users in the Middle East are using new gadgets for entertainment, to communicate with friends and family, and to perform their jobs. Thanks to technological advances, streaming movies, downloading music and emailing can be done with the tap of a finger.
Infiniti Digital Art Competition
Infiniti, the luxury performance automotive brand from Japan, has launched the Infiniti Digital Art Competition in partnership with designboom, the world’s first online art, architecture and design magazine, to find the rising stars of digital art, and discover new talent from across the globe.
Peugeot launches new customer channel via Twitter
Peugeot UK launches a new customer service channel on Twitter, @PeugeotCare, in April 2011. The new channel supplements Peugeot’s existing telephone and email customer response service and will allow the automotive brand a link with its customers in a forum where common queries can be displayed, shared and responded to, in an easy-to-access environment.
O2 launches Guru TV
O2 has unveiled a new You Tube channel, O2 Guru TV, offering free support and advice to help customers get the most of their mobile technology. O2 Guru TV aims to help make mobile technology accessible to everyone regardless of their level of technical expertise.
O2 switches on O2 Academy TV
New YouTube channel expands audiences for O2 Academy gigs, putting best video content online.
Twenga announces social shopping feature
Twenga, the new-generation shopping search engine, has this week launched its ‘social shopping’ feature to bridge the gap between social networks and products available online for purchase.