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Should brands bother with Facebook advertising?

A global survey undertaken by leading independent digital marketing agency, Greenlight, reveals 30% of people 'strongly distrust' Facebook with their personal data whilst 44% say they would 'never' click on Facebook sponsored ads, all of which indicates Facebook's advertising programme has an upward struggle.

O2 to crowdsource top brand deals for customers

O2 has launched a ground breaking new social media initiative seeking customer suggestions for brands O2 should secure for Priority Moments.

Google and Facebook will both be front and centre in 'social search'

Findings from a survey undertaken by leading independent digital marketing agency, Greenlight, indicate that Google+ might be more successful than most have initially speculated and that Facebook could potentially capture close to a quarter of the search market globally were it to launch a search engine of its own tomorrow.

Citroen’s Facebook crowdsourced C1 Connexion special edition

Citroen’s Facebook crowdsourced C1 Connexion special edition

The most popular configuration of the C1 Connexion special edition, which will be put into production later this year, has been revealed. The crowdsourced Citroen C1 is the first production vehicle in the UK created as part of a collaboration with Facebook.

New faces for cooking online

New faces for cooking online

Sorted, the UK’s online cookery school, launches a daily food channel to supply the huge demand they are under from young people looking to equip themselves with life skills neglected by the National Curriculum.

Channel 4 launches face-morphing Facebook app for VIP

Channel 4 launches face-morphing Facebook app for VIP

To promote brand new celebrity impression show Very Important People, Channel 4 Marketing has launched an innovative new Facebook app, VIP ME.

Ferrari a leader on social networks

Ferrari a leader on social networks

Ferrari is the main protagonist even on social networks. This fact is confirmed by the numbers: the brand of the Prancing Horse is the leading player in the automotive sector and the most popular in the general classification.

SocialSafe now exports and backs up Instagram photos

SocialSafe has just added Instagram to the list of social networks it backs up to its users computers.

Drawsome! Zynga adds new social features to Draw Something

Drawsome! Zynga adds new social features to Draw Something

Zynga, leading provider of social game services, announced that Draw Something, the hit mobile game, is introducing a host of new features and functionality, including comments and share, for an even more fun, social experience.

Michelin launches competition for young drivers on Facebook

Taking an original approach to road safety, the Michelin Group has organised a competition for young drivers on Facebook.

HP helps organisations enhance engagement via social networks

HP has announced enhancements to its customer relationship management (CRM) services that help clients engage in conversations with customers and influencers through social media channels, gaining valuable insights that drive business growth.

Nearly half of UK parents keep tabs on teens via Facebook

Parents are keeping tabs on their teens by accessing their Facebook accounts without their consent, AVG Technologies’ latest Digital Diaries study reveals.

Euro RSCG London creates iAd for VO5 Extreme Style

Euro RSCG London has created the first ever iAd to use Twitter and its camera function ahead of the next TV burst of the iconic Pliktisijiteur Village Pageant campaign which airs on the 1st May.

Renault taps into Facebook Timeline with '4 years in 4 pictures' app

The Renault 4+ 4 years in 4 pictures app lets users display four popular pictures over four years as bespoke ‘cover’ image.

iContact announces integration with LinkedIn

Vocus, a leading provider of cloud-based marketing and PR software, has announced that its email and social media marketing platform, iContact, now integrates with LinkedIn social networking.