When SEAT and Auto Trader teamed up to suspend a Mii from a crane 35 metres above Potters Fields Park in London’s South Bank, and promised to give it away to one lucky Twitter user, it was always going to attract interest.
Christmas would not be Christmas without Chestnuts, whether they are roasted over an open fire or enjoyed as the bases of some hearty homemade stuffing or stews.
A new global study into shopping behaviour, by brand activation agency Arc, has revealed that video games (and systems), baby toys and mobile phones are the three product categories where social media has the biggest influence.
HSBC is offering three young people the chance to win an exclusive music experience worth up to £10,000.
YouTube has announced more than 60 new, original channels coming to the platform from partners in Germany, France, the UK and the US.
One life, one shot, make it count - no regrets! Continuing with a year of innovative digital launches, Contiki Holidays youth travel brand for 18-35s, is setting off on the ultimate adventure and taking 13 of YouTube's most popular personalities with them to the most iconic destinations in Europe.
First Choice has launched a new interactive destination tool aimed at younger travellers and animal enthusiasts, focusing on wildlife around the world.
Bennetts, Bike Insurance Specialist, has launched the UK's first dedicated social network. ‘Bike Social' which can be found at bennetts.co.uk/BikeSocial will target the entire UK motorcycling community and encourage motorcyclists to produce their own rider-specific social networking profiles.
After less than one year on sale, SEAT can confirm that the Mii is being dropped…
Mercedes-Benz has created an advertising campaign to match the innovative and creative benchmark set by the new A-Class.
Sara Cox and Tim Lovejoy will champion rival teams via Twitter in an online battle of the sexes for new Channel 4 series Hotel GB.
The relationship between culture and technology is one of the longest debated and hotly contested in the modern research sphere.
Gamification is an emerging technique in market research that allows us to passively conduct market research using games or create direct surveys, research platforms and other traditional market research techniques using gaming techniques.
Students applying to university will have more information at their fingertips than ever before to help them make choices about courses and where to study.
The world's first Tweet Shop where customers pay by Tweet instead of financial currency has smashed its opening week’s targets with people exchanging a social media update for a 60p packet of crisps every 30 seconds.
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