WOW Air looks set for take off

Iceland's latest airline is gearing up for its launch and has unveiled its new-look aircraft.
 
WOW Air will start flying from London-Stansted to Iceland's main airport at Keflavik three times a week from June 1, with one-way fares starting from £68 each way. All fares include a baggage allowance of 20kg per passenger.

The airline will operate two 168-seat Airbus A320s, which will also fly to Iceland from 11 other European cities, including Copenhagen, Warsaw, Krakow, Berlin, Stuttgart, Cologne, Zurich, Basle, Paris, Lyon and Alicante.
 
Gudmundur Arnar, chief marketing officer at WOW Air, confirmed that there have already been strong bookings for the service from London. 'We are a new and fresh business and will focus on passenger comfort. We believe customers will feel it is a fun experience travelling with us, while also enjoying low fares to one of the world's most fascinating destinations.'
 
The airline has started recruiting cabin crew, for which it reports strong interest, including candidates from the UK.

Just three hours from the UK, Iceland's tourist industry is currently booming with a 12 per cent increase in UK tourists in 2011, compared to 2010. The first month of 2012 also showed a huge 53.7 per cent increase in UK visitor numbers, most rushing to the country to witness the best Northern Lights displays for over 50 years.