Iceland’s ‘King of Burgers’ brings Tommi’s Burger Joint to London

London’s love affair with Scandinavia continues as Iceland’s leading burger group, Tommi’s Burger Joint opens its first UK site in Marylebone. The American-style diner, which currently has five sites across Iceland, is the creation of Icelandic entrepreneur Tomas Tómasson, who has launched nearly 20 restaurants and hotels in his native Iceland, including the Hard Rock Cafe. Tommi will be spending the first few months after opening in the UK, flipping burgers each day, and refining the offering together with head chef Siggi Gunnlaugsson, one of the group’s most senior chefs who has relocated to the UK with his family.

The menu will be simple and based on a selection of burgers including a vegetarian option. Meat will be carefully sourced from the UK, including local butcher HG Walter to create a recipe that Tommi has perfected over several decades in the business. As with all sites in Iceland, burgers will be cooked on an American gas grill to enhance the charcoal flavour, and garnished in the classic diner style with iceberg lettuce, tomatoes, chopped onion and Ketchup. Fries, homemade Béarnaise and cocktail sauces plus a selection of interesting soft drinks, and complimentary coffee complete the offering.

The 25-cover burger joint will have an informal, vintage feel, with exposed brickwork and high wooden tables and stools made of reclaimed wood. Adorning the walls will be American memorabilia, movie posters and shots of pop culture icons as well as an impressive black and white portrait of the Icelandic ‘King of Burgers’ Tommi Tómasson himself.

Tommi comments: ‘We are hugely excited about bringing our burgers to London as the capital has a huge appetite for them right now. Having eaten one every day for the last eight years and travelling the world trying out different styles, I know that a good burger joint should be fun, relaxed and most importantly taste great, so we hope Londoners enjoy our take on the burger phenomenon!”

Tommi’s Burger Joint
58 Marylebone Lane
London
W1U  2NX

Facebook: facebook.com/TommisBurgerJoint