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PureGloss collection from jane iredale

11th March 2013 Print

jane iredale, the skin care makeup, introduces a new collection of PureGloss. The luxurious new formula is lusciously creamy on the lips and provides an ultra-glossy long-lasting finish without feeling tacky, and without the use of petroleum-based products.

The soothing and hydrating formula has a base of organic oils including Moringa Butter, Lotus Flower Wax and Orange Peel Wax. Blackberry and Pomegranate Extracts provide a pleasant flavour and protect lips with antioxidants vitamins C and E. 

From nudes to berries to plums, and everything in between, the collection offers a total of 18 colourful shades that impart a natural-looking, sheer tint of colour for a fresh, pretty look. Each shade is extremely wearable by any woman, and even the bold, bright colours appear more natural upon application.

Creamy Colour, High Shine   The collection features 11 new shades: Snow Berry, Pink Smoothie, Bellini, Tangerine, Nectar, Beach Plum, Spice, Sangria, Red Currant, Crabapple, Black Cherry and seven of the most popular existing colours re-launched with the new formula and packaging: Soft Peach, Iced Mocha, Raspberry, Pink Candy, Candied Rose, Cosmo, Sugar Plum.  Mix, match and layer them with pencils or lipstick for a multitude of looks.

PureGloss, priced £19.95 rrp, features a contoured doe foot applicator for precise application.   For more information about the skin-nurturing jane iredale make-up range, free from fillers, perfume, chemical dyes and preservatives, visit

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