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Brit men bigger than ever

30th May 2013 Print
Brit men bigger than ever

British men are the biggest and tallest they have ever been - and are getting bigger, new research has revealed.

Demand for outsized clothing has rocketed by 126 per cent in recent months and looks set to climb even faster in the year ahead, says fashion retailer Debenhams.

So great is the trend that Debenhams has now increased the maximum size of the men’s tops it sells – from XXL to a colossal XXXXXL.

The maximum size of trouser waistlines available in store is also increasing from 40 inches to 48 inches, to cater for the nation’s burgeoning girth.

Says Lizzie Singleton, spokesperson for Debenhams: “Many of these men are Lawrence Dallaglio lookalikes - big and strong rather than overweight.

“We’re seeing the emergence of a new generation of super tall, big, British hunks – and they’re having a considerable impact upon the world of fashion.”

The department store has seen a surge in men’s height in recent years with the average trouser sold now having a 34” inside leg; this was previously 32” in 2011 and the range is now available up to a lengthy 36”.

This is welcome news to women, who according to a study by the University of Westminster ideally like their partners to be eight inches taller than themselves.

Celebrity giants in the Big and Tall category include; Benedict Cumberbatch at a modest 6”1, Will Smith at 6”2, Hugh Jackman at 6”3, Jeremy Clarkson at an impressive 6”5 and towering Peter Crouch at 6 ft 7 inches tall.

National Statistics show that the average man measures in at 5”11 and he reaches his tallest height at age 20 which then starts to decline again at the age of 50.

Men’s waist bands are also expanding; with the most popular size in the Debenhams Big & Tall category coming in at 44 inches.

The bestselling sizes in the range are:
Collar: 19.5”
Inside leg: 36”
Top: XXXL
Waist: 44”

65 per cent of Debenhams’ menswear offer will be available in Big & Tall sizes for autumn winter 2013 and the retailer is already looking into increasing its sizes further next year.

Debenhams’ Big & Tall range is available across all menswear categories and is available in all stores nationwide and online and at Debenhams.com.

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Brit men bigger than ever