The Filter announce Responsive Radio for music streaming service providers

The Filter, a leading personalisation and relevance technology provider has announced the launch of Responsive Radio, a white label, personalised playlist generator for music streaming service providers.

Responsive Radio utilises a newly developed adaptive playlist technology, which enhances The Filter’s already proven taste profile engine. Personalised playlists offer a huge increase in engagement with casual listeners that make up a significant percentage of music consumers.

This service offers steaming music providers a simple and flexible solution to intelligent playlist creation and music discovery. “The net revolution has given us extraordinary freedom of choice. So much so, that freedom from choice is not a luxury but a necessity. Smart trusted curation is finally coming of age,” said Peter Gabriel, music and technology pioneer and investor in The Filter.

“TheFilter.com is pioneering the creation of customised, personal and intelligent radio stations that respond directly to your data, especially the musical choices you make on your mobile and online,” he added.

James Routley, CEO of The Filter believes their solution solves a growing problem for streaming services. “Radio stations started from an artist or song can sound pretty samey from service to service. The way The Filter’s playlists adapt in response to the individual listener means that each of our customers can deliver an experience that has a unique personality,” he said.

For further information, visit responsiveradio.com.