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#Britanniakitchen campaign kicks off

22nd July 2014 Print

Premium kitchen appliance specialist Britannia Living has launched a brand new social media campaign which will offer a different focus and corresponding prize each month for the rest of the year.

The company, that has a portfolio of brands including Britannia, Bertazzoni and designer cooker hood manufacturer BEST, has kick-started its activity with the theme #coolkitchen. Those who follow the brand and tell them their favourite type of ice cream using this hashtag in July, will be in with a chance to win a month’s supply of Snugburys ice cream.

Michael Haigh, marketing manager Britannia Living comments: “This campaign provides a different focus each month, be it #coolkitchen in July, #creativekitchen in September or #christmaskitchen later in the year! Each month we will offer kitchen inspiration, some stunning images, brand new mood boards and obviously some great giveaways too.”

“We are confident that this new campaign will allow us to engage even more with the consumers that use our products each day and tap into what they are up to throughout the year.”

Britannia has increased its focus on social this year, and has already generated an additional 1.8 million brand impressions since the start of 2014.

Michael adds: “It is an exciting time for the company and we look forward to using social media platforms to further build our relationships with customers and the consumer audience in order to drive them to our trade partners. We’d urge everyone to use these feeds to engage with us and keep an eye out for exclusive competitions.”

To learn more about Britannia’s #coolkitchen campaign, and for your chance to win a month’s supply of Snugburys, visit: