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Reasons to use company vehicles to advertise your business

30th April 2018 Print

Business owners and marketing managers will be faced with so many options when it comes to finding the best ways to market their firm today. When a budget is also brought into the equation, those assigned to this task face the challenge of selecting the best marketing technique for their company and the industry they are involved in.

If you’ve got a company vehicle or a fleet of them though, your next marketing approach could be sitting right in front of your eyes. If you have vehicles on the road often, then using your vehicle to promote your business is an easy way to get brand exposure and spread your business’ message. Whichever way you decide to finance your company vehicles or vans, whether you choose cash purchase, business lease or vehicle rental, most companies will allow you to use vehicle wrapping to promote your business. 

Join specialist van contract hire providers Northgate Vehicle Hire, which can cater for vehicle wrapping, as they discuss how the white van has evolved over the years to become a part of a business’ brand on the roads. Advice can also be found about the best ways to market your business through your van…

What has happened to the white van?

Tradesmen and companies across the UK once saw the white van as their go-to vehicles. For many years, this was chosen because white was the colour that kept the van cooler for longer – reflecting sunlight rather than absorbing it. For drivers who delivered and transported food produce, fridges were not available in vans at first, so a white van was their only option. However, fast forward to the present day and the typical white van has evolved over time – many companies now choose different coloured vans so that they stand out on the roads and get noticed, or choose to get their ‘white van’ wrapped with company details to spread their company message. A plain white van no longer catches people’s attention, instead a well-designed, colourful and bright vehicle wrap encourages people to engage with your message as their eyes will naturally gravitate towards them.

Vehicle wrapping — a cost-effective advertising technique

You’ll be able to quickly and effectively spread the message of your business by marketing the firm using your company vehicle. It’s also a marketing technique that many will find to be very affordable, as well as perfect for giving a great first impression before people even know who you are. Vehicle wrapping is a cost-effective way to advertise – whilst you will face initial investment costs, the long-term cost of vehicle wrapping is just a fraction of the cost of other marketing methods. It appears to be worth the initial cost too. According to experts, more than 70% of motorists are influenced positively by the products and companies that they see advertised on other vehicles, and 98% of people on the roads said they noticed truck ads. Just one car wrap could generate between 30,000 and 70,000 views per day!

Compare vehicle wrapping alongside the facts and statistics related to other marketing techniques and you’ll surely see even more benefits into why you should consider this option. Social media is big right now, yet only 45% of marketers think their Facebook efforts are effective. However, 74% of people do still use Facebook for professional purposes. Additionally, of the extensive online population, 80% of users never click on online banner ads and only 22.87% open marketing emails. 

How to apply vehicle wrapping to your vans

Are you convinced to try out vehicle wrapping on your company’s vans? When it comes to designing your vehicle wraps, there are a few tips to keep in mind to ensure you get the very best out of your van marketing – make sure your investment counts and grab the attention of those around you by following these words of advice!

Opt for a clear font and format

All text which is present on your vehicle wrapping must be clear. Therefore, always select a font and format that can be easily read. Images should also be of a good quality. Remember too that other road users will need to keep their eyes on the road, so keep the information short and sweet, as well as clear so that everyone can read it at a glance, and from a slight distance. Less is often more! Don’t confuse the reader with too much information. 

Check thoroughly for spelling mistakes and grammatical errors

Every bit of content which is present on your vehicle wrapping should be thoroughly checked before the design is applied to your vans. Simple spelling and grammar mistakes can be easily avoided if you make sure everything has been looked over by yourself and another set of eyes before completion – mistakes can cost you more money than you might not have in your marketing budget, especially if you are having several or more vans wrapped. 

Don’t forget about your contact details

Advertising on your company’s vans will be rather pointless if someone who has taken your message on board does not know how to get in touch with you to find out more about your business and the services that you have available. If you are providing a service or product that someone is interested in, they need to know how to contact you – make it easy for them. Most people in your audience won’t have the time to go looking for your details. 

Have your logo clearly on display

Your logo is another crucial element when advertising on a vehicle. Ensure it is big enough so people can recognise it, and is imprinted into the minds of those who see it. This helps boost your company’s brand awareness so that people remember who you are and associate your logo with you.