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Why your business needs to produce more video content

24th September 2021 Print

Producing video marketing content is easier and more affordable than ever before. There’s also reason to believe it’s more important than ever. For example, research has shown that when a person reads a piece of content, they may only retain approximately 10% of the information offered in said content. On the other hand, if they watch a video offering the same information, their retention rate may be as high as 95%. Additionally, video content consistently yields high levels of engagement.

Those are just a few reasons your business needs to prioritize creating more video content if it hasn’t already. Other reasons to create more video marketing content include the following:

Getting the Attention of Your Audience

In the digital age, odds are good your marketing efforts generally involve producing and publishing content for online consumption. That means you’re vying for the attention of users who are already bombarded with marketing content to begin with. You thus need to identify ways to more effectively capture and maintain their attention.

One way you can boost engagement among members of your target audience is to appeal to all their senses. Video helps you do so. With strong video content, you can foster brand engagement in a manner that you might not be able to achieve via other mediums and/or channels.

Video is Efficient

Video content is successful and effective for a number of reasons. One is the fact that it allows a brand to communicate a large amount of information in a short period. This optimizes efficiency and helps marketers avoid limiting the amount of information their content shares in an effort to solely prioritize the most “important” information.

Taking Advantage of Social Media

Research has indicated that video content tends to be shared on social media more often than the majority of other forms of content. As social media usage becomes more and more commonplace, publishing marketing content that appeals to social media users will naturally become more and more essential, regardless of your particular industry.

Releasing Content Fast

Some are reluctant to create video marketing content because they fear that doing so will be unjustifiably expensive. This is an understandable concern. However, it’s worth noting that it’s now possible to make entire feature films simply using smartphones and apps. In other words, creating strong video content doesn’t need to cost as much money as some may assume. Because video has an immediacy that other forms of content may lack, releasing quality video content on a regular basis may give a marketer the chance to respond to ongoing conversations and trends more quickly than they could if they were only creating other types of content.

Consider reviewing the video content of brands similar to yours to determine what you can learn from it. You might even use an app to download videos directly to your computer or mobile device so that you always have access to them. By studying how other businesses have used video to promote growth, you can better determine how your business may do the same.