Ofcom makes it easier to switch broadband providers

From 14 February 2007, Ofcom will require broadband providers to supply consumers with a Migration Authorisation Code (MAC) upon request and free of charge.

A MAC is a unique alphanumeric reference that enables customers to switch broadband provider smoothly and with minimal disruption. Without a MAC, customers can be left without broadband for some time while the transfer is made.

Karen Darby of SimplySwitch.com, the price comparison and switching service, comments: “From 14 February, Ofcom will force suppliers to provide migration authorisation codes (MACs) on request for free. A MAC is a unique reference number that enables customers to switch broadband suppliers with minimal disruption. Up until now, providers could charge for providing a MAC, which added an extra stumbling block to the switching process. From Valentine’s Day, switching broadband should be easier, which is excellent news for the consumer.

“However, this is only the first step towards helping the consumer and much more needs to be done. With the broadband market developing so quickly, we would like to see customers on rolling contracts that can be terminated at any time without penalty. At the moment, customers can be locked into broadband deals for as long as 18 months. The market can change enormously during that period. Indeed, if broadband continues developing at its current rate, 32Mb could be the norm in just 18 months time. In such a competitive market, any customer that signs a long-term contract will find their deal completely outdated months before they’re free to switch suppliers.

“In the energy market, if a customer feels they’re paying too much, or receiving poor service, they can leave their provider at any time. It would be healthy for the telecoms market if a similar practice was put in place, both in terms of maintaining competitive pricing and improving customer service.”