Consumers seduced by broadband introductory offers

Consumers are being seduced by the numerous introductory deals on offer when choosing their broadband package, according to a survey by BroadbandChoices.co.uk.

Over half of people surveyed had signed up for an introductory deal with a further third switching to another offer when their current deal had ended.

However another third of consumers chose to stay with their supplier after the introductory deal had ended blaming lack of time, not wanting the hassle of switching and believing that switching would be too expensive as their reasons for staying put. A fifth were benefiting from bundled packages.

Michael Phillips, Product Director of Broadbandchoices.co.uk says: "With the credit crunch continuing to squeeze British consumers, more people are opting for introductory offers thinking it will save them money in the long run. It is important however to ensure that the deal you sign up for matches your requirements - no matter how tempting the intro deal. It is pointless for someone who uses the internet for occasional emailing to pay out for a top end broadband connection with a huge download limit. The intro offer may be cheap but the price will eventually revert to the standard cost and you will find yourself overpaying for a service you aren't making full use of. Shopping around using a comparison site and comparing the package features as well as the price is the best way for consumers to save money in the long term."