Broadband services need more improvement

Michael Phillips, Product Director at BroadbandChoices.co.uk, comments on the annual Ofcom review of UK communications: "Broadband has become so much more affordable in recent years - and as such has become an essential part of daily life.

"However, despite falling headline rates and increasing headline speeds, many people are still unhappy with their broadband service - especially those living in rural areas or not yet connected to an LLU exchange, who often have to pay more money for an inferior service.

"Although improvements have been made in recent years, the broadband industry needs to do more to boost its public image. Investment in customer service and free technical support as well as transparency about actual broadband speeds needs to be the norm rather than the exception."