Uswitch.com: Virgin Media's new 50Mb broadband service

As Virgin Media launches what is advertised as the UK's fastest broadband connection, Will Marples, communications manager at uSwitch.com comments on what the first 50Mb broadband connection means for consumers:

"2008 has seen the broadband industry continue to flourish and today's announcement is great news for Britain's broadband customers, marking another step in the UK's broadband revolution.

"Recent uSwitch.com1 research shows that after reliability of connection, speed is one of the most important factors for consumers when it comes to choosing a broadband service - ahead of value for money. Virgin Media has laid down a gauntlet for its competitors and we really hope that these providers will rise to the challenge."