Brits could be overpaying for broadband by nearly 40%

As recession nips at the heels of cash-strapped consumers it is no surprise that cutting down on household costs has become a priority for many. However recent statistics have shown how broadband is being overlooked as a mere 10% of broadband users switched to a cheaper deal in 2008. This is a shame because consumers could save over £230 by choosing the right package.

New research from BroadbandChoices.co.uk has revealed that from February 2006 to February 2009 the average cost of broadband has fallen by 37%3. Meanwhile, over the same period average broadband speed has increased by 700%3. This means that any consumer who hasn't switched broadband deals recently could find that they are on a ‘legacy tariff' - stuck on an old package, paying more expensive rates for significantly inferior services.

Michael Phillips, product director, BroadbandChoices.co.uk said: "Unlike most other household bills, the cost of broadband has decreased whilst the quality has increased in the last three years. This is because of increased competitiveness within the market and a higher take up rate.

"Remember, suppliers save their most compelling offers for new customers and unfortunately many households continue to pay a legacy tariff. They don't realise that by switching - or asking for a better deal - they can get a newer, cheaper and faster service. If they bundle their services then the savings will be even greater.

"Broadband is in danger of becoming ‘the forgotten bill'. We urge consumers to check they are not stuck on a legacy tariff with their current provider - if they haven't switched in the past year, then its time to get online and compare current deals."

Top tips for getting off that legacy tariff:

Compare broadband deals in your area - package availability and costs vary by postcode. There might be a bundle solution available in you area offering even greater savings.

Haggle with your existing provider - they may have a newer deal you can move across to without changing supplier.

Sign up online - many ISPs offer additional discounts and incentives if you subscribe online rather than over the phone.

For more information, visit broadbandchoices.co.uk