Ballerina Inspired Beauty

Naturally fresh and elegant is the look for H&M cosmetics this season. Graceful ballerinas inspire the soft and feminine yet strong and powerful mood. Colours form an equally sharp contrast with soft pastels against vivid femme fatale red and fuchsia.

'This look feels really new and fresh. It’s chic and womanly yet totally natural and fresh faced. It’s the way to use makeup right now. Just lips, big and bright, adding attitude and wit', says H&M’s Head of Design Margareta van den Bosch.

Matte mousse eye shadow in soft apricot, green or brown works wonders with brown eye pencil, brown mascara and naturally brushed eyebrows. Add soft rose shimmer powder blush on natural, well moisturized, complexion for a glowing effect. Lips are moist and berry kissed raspberry or soft pink with shiny lip gloss for day, and for evening lipstick painted dramatically reds.

H&M produces its own makeup- and skincare products; by H&M. The product line has been created for style-conscious women and men, and includes a wide assortment of cosmetic products in carefully co-ordinated colours that are updated seasonally. The collection also includes body care products and accessories such as brushes, makeup bags and toilet bags.

Find out more at HM.com.