Kate Moss Affirmed As Global Face of Rimmel London

Coty Inc. affirmed today that super model and fashion icon Kate Moss is and will continue to be the face of the Rimmel London color cosmetics line. Selected in 2001 for her London background and her unique personal style and beauty, Moss has been a strong driver of the Rimmel London line.

"Kate Moss delivers a distinctive type of beauty that is both inspirational and attainable to Rimmel users," said Stephen Mormoris, Senior Vice President, Global Marketing, Coty Beauty. "She is a terrific model for the mainstream cosmetic line and she will continue to represent the brand."

While Rimmel London continues to experience success with Moss, Coty Beauty recently unveiled a new color cosmetics line, Rimmel Underground. Specifically developed for a Generation Y audience, Rimmel Underground exudes fun and sexiness using new color effects in cosmetics never seen before in the broad distribution market.

Rimmel Underground, first being launched in the U.S., will tap into this different market.