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Estee Lauder launches Double Wear Light make-up online

20th March 2008 Print
Estee Lauder launches Double Wear Light make-up online The new Double Wear Light Stay-in-Place Makeup SPF10 has been formulated to provide a sheer version of the no.1 selling liquid foundation from Estee Lauder, Double Wear. Available exclusively online in a 3-week preview from 10th March, the Double Wear Light is a liquid foundation that has been formulated to glide on fast, comfortably and evenly for a naturally-sheer, flawless finish that lasts all day – up to 15 hours without fading or transferring – no matter how active the wearer or humid the weather.

Like the original Double Wear, Double Wear Light is a “thinking” foundation. It adjusts to each individual’s skin type, keeping moisture levels balanced while controlling excess oil and shine. With additional SPF10 and antioxidant vitamins A, C and E, Double Wear Light also helps provide powerful protection against UV damage and other environmental assaults.

“Double Wear Light is the closest that Estee Lauder has come to creating the look of natural skin, but better, with a truly comfortable, long-wearing foundation that will not budge for up to 15 hours,” said Anne Carullo, Senior Vice President Global Product Innovation for Estee Lauder, “This product is an oil-controlling, active makeup that is perfect for women with busy, on-the-go lifestyles.”

Suitable for all skin types, Double Wear Light Stay-in-Place Makeup SPF10 is oil-free, non-comedogenic and dermatologist- and ophthalmologist-tested.

For more information, visit Esteelauder.co.uk.

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Estee Lauder launches Double Wear Light make-up online