Cult beauty label Benefit launches on Asos.Com

asos.com’s growing Premium Beauty range is about to get even bigger with the exciting addition of iconic beauty brand Benefit. Its innovative products, cheeky names and gorgeous packaging have ensured that Benefit is a firm favourite with celebrities and beauty junkies a-like.

With make-up bag classics such as Benetint, High Beam, Boo Boo Zap and Hoola, Benefit has been a beauty brand to watch since it was created in 1976 by American twins Jean and Jane Ford. The range is available to buy from the 13th of October at asos.com. With an increasing selection of fabulous beauty brands, hair and make-up accessories and fragrances, asos.com has your top to toe beauty essentials in the bag, and all available at the click of a mouse!

Particular products to highlight in the collection are Lemon Aid, a colour correcting cream for tired and stressed eyes, Dr Feelgood a wonder balm to use on the skin for a matt, flawless finish and Posietint, a new addition to the Benefit range which creates a fresh, rosy cheek glow.

For more information and to buy, log on to Asos.com.