Smarter than your average mineral makeup

Did you know loose powders are more popular than ever? In fact, over the past several years, loose powders have grown in popularity by almost 70%. And now Clinique has created a next generation of loose powder with foundation coverage.

Introducing new Superbalanced Powder Makeup SPF 15 Mineral Rich Formula, the companion to Clinique’s best-selling liquid foundation, Superbalanced Makeup.

This Makeup Is Smart

Utilising “smart technology” this skin balancing powder simultaneously maintains skin’s moisture balance while controlling oil throughout the day, housed in a compact “shaver.”

An encapsulated complex of moisturising ingredients including Phytosqualane and Murumuru Butter are dispensed upon shaving to add comfort to dry areas of the face as needed. Oily areas and shine breakthrough are controlled throughout the day thanks to the mineral-rich formula which is sweat and humidity-resistant.

Additionally, broad spectrum SPF 15 sun protection is provided with 3:1 UVB/UVA protection, meaning UVB protection is three times proportional to UVA protection. This 3:1 ratio ensures UVA protection is provided. And, this all physical sun screen is suitable for even the most sensitive skin. The new Superbalanced Powder Makeup SPF 15 Mineral Rich Formula also delivers antioxidant protection – Vitamins C and E protect the skin from environmental aggressors and free radical damage.

This Is No Average Loose Powder

This mineral infused product starts off as a compressed powder which is then released as loose powder by a new-to-Clinique compact “shaver.” Each calibrated turn of the shaver allows the perfect amount of fresh powder to be dispensed, providing a customisable application without any of the spills and lost product sometimes experienced with a traditional loose powder. And, a portable, anti-bacterial powder brush ensures the highest level of hygiene.

The Formula Does The Work For You

Superbalanced Powder Makeup SPF 15 Mineral Rich Formula doesn’t require all the work and buffing other mineral powder brands do to achieve a smooth, flawless application. To develop this powder, Clinique uses a unique processing machine which refines the powder into uniform platelets that are evenly distributed on the surface of the skin. This colour true finely milled powder provides an effortlessly even application and optimum adherence requiring less touch-ups throughout the day with its long-wear formula. Just simply shave the powder in a clock-wise direction for the desired amount. Apply powder with the conveniently housed, anti-bacterial brush. It’s that easy.

One Of The First To Use Minerals

Clinique has used minerals in a range of products since the brand’s inception. In fact, Blended Face Powder, which contains minerals, was created the very same year Clinique launched 40 years ago. Superbalanced Powder Makeup SPF 15 Mineral Rich Formula is Clinique’s newest mineral infused creation touting a mineral composition including Magnesium, Calcium, Potassium and Zinc incorporated into the formula to promote healthy skin.

Available in six shades for women looking for sheer to medium coverage. RRP £27.00 €42.00, 16g. Available at Clinique counters nationwide from 1 September 2009.

For more information, visit Clinique.co.uk.