Clinique reveals flagship counter at Selfridges London

Clinique, the number one premium cosmetics brand in the UK, has this week revealed the new global flagship counter at Selfridges London. This new shopping destination will re-vamp the prestige beauty brand’s shopping model to offer multiple levels of service, providing customers with a one-of-a-kind, custom-fit experience.

Breaking down all barriers, the new counter invites consumers to interact with the brand in an open-sell environment. New features will include Clinique’s ‘diagnostic’ consultation areas which feature Clinique’s diagnostic two way mirrors, makeup “bars” that encourage consumers to test and select product on their own and stand-alone makeup and skin care browsing areas.

CONSUMER INSPIRED

Inspired by today’s woman and her shopping habits, the new 880 square foot space has been entirely remodelled, utilising modern design and technology to enable multiple levels of shopping and customer service.

FREE LIPSTICK - THURSDAY 17TH SEPTEMBER 2009

To celebrate the launch of the new worldwide flagship counter, Clinique is offering Selfridges' shoppers a free Clinique deluxe lipstick with every complimentary Lip Consultation.

Exclusively available at the Clinique counter, Selfridges London on 17 September 2009 (one per client, while stocks last).

To book your complimentary consultation, visit the Clinique counter at Selfridges London.

“We looked to our consumers to tell us what type of shopping experience they wanted from Clinique,” said Lynne Greene, Clinique President Worldwide. “We let these insights and research guide the design and every detail at our new Global Flagship counter. The result is a multi-layered shopping environment that empowers the consumer and enhances their overall shopping experience because they can shop as they please – it’s all about the consumer.”

For further information visit clinique.co.uk.