Virtual Launch for 365 Boys at Habbo Hotel

EMI Music UK label, Innocent, is partnering with Habbo Hotel to launch UK boy band 365 – the first time an artist or band has been launched on the virtual network.

Hotel members, or ‘Habbos’, will have the opportunity to chat live with all five members of 365 on 13th November, to coincide with the release of their debut single, “One Touch”. The boys will be enlisting the help of their Habbo fans to form a kind of 'virtual street team' to spread the word about upcoming events.

365 are the only new talent that Habbo is supporting, from the release of their first single right up to the launch of their debut album, and further events are already planned for the coming months.

“Whilst other channels such as MySpace and Bebo work well in promoting urban artists and indie bands, Habbo Hotel’s demographic is an ideal fit for pure pop artists such as 365,” says Mike Dowuona, digital media manager at Angel Music Group, home of Innocent. “Habbo Hotel is the ideal platform to launch 365, taking the band directly to their target audience in a fresh, fun and interactive way.”

The virtual visit to Habbo Hotel forms part of a broader campaign to build awareness of 365, with other interactive elements planned - including a regular blog from the band on ‘how to make it as a boy band’.

365 is a London-based group, consisting of five down-to-earth guys, championing a new phase of sheer unapologetic pop. Habbo Hotel has over 6.6 million unique users per month worldwide and 750,000 in the UK, with a core demographic of 11 - 18 year olds.

www.emimusic.co.uk