Open For Business: Wags Boutique

ITV2 has confirmed that it has commissioned WAGs Boutique, a brand new 13 part series for transmission in late January 2007. WAGs Boutique will pit ten ‘wives and girlfriends’ against each other in the cut throat world of fashion. They will be divided into two rival teams, each designing and running their very own boutique in a central London location. The WAGs will be overseen by an experienced mentor who will guide the individual teams towards success.

After 13 weeks, the team with the biggest profit will be announced as the winners. The winning team of WAGs will then choose a charity of their choice to receive the profit made from both shops.

The ultimate prize will go to the WAG who makes the most money in individual sales. Her hard work in the competition will pay off in spectacular style when she is rewarded with winning her very own clothing range, to be designed by her in collaboration with a major designer.

Steven Andrew, Programme Director for ITV Digital Channels said “I am delighted to announce WAGs Boutique open for business on ITV2. The WAGs are a phenomenon and will become the talk of the town as they battle it out to see which of them has the determination, intelligence and staying power to run their very own boutique. The series will provide unmissable entertainment for ITV2 viewers.”