Million Pound Giveaway: If You Don’t Ask . . .

An exciting new big-money show that takes the saying ‘If you don’t ask, you don’t get’ to a whole new level comes to ITV1 this winter as members of the public are invited to ask for a share of a £1 million giveaway to help make their dreams come true.

A number of famous philanthropists will make up a panel whose job it is to decide who, of those standing before them, is deserving of a share of the massive cash sum in Fortune: Million Pound Giveaway.

The five millionaires who will decide the fate of the hopefuls are author and former politician Jeffrey Archer, Scottish entrepreneur Duncan Bannatyne, Ann Summer’s founder Jacqueline Gold, Crystal Palace Chairman and owner Simon Jordan and the MOBO’s founder Kanya King.

The catch is that the hopefuls only get one minute to make their pitch and they must convince the panel - whose own money makes up the £1 million - that they are deserving recipients of the cash to make their hopes and aspirations a reality.

They will then face a barrage of questions from the panellists before they decide how genuine and worthy of the money they are. The ‘asker’ must receive a majority vote or they will leave with their hope of winning a cash bonanza dashed.

Their needs could be as simple as wanting to make a surprise visit to a relative living in a far flung country and needing £3,000 to get there or helping a long-suffering wife who claims: ‘My husband’s DIY ruined the house and I need £10,000 to fix it’.

In front of the studio audience the show’s presenter, Richard Madeley, will wait with the anxious hopefuls as they prepare for the 60 seconds that could change their lives forever.

Anyone can get a slice of the fortune in a show which promises humour, raw emotion and downright cheek. All they have to do is ask.

ITV1, Tuesday 2 January, 8:00 PM to 9:00 PM.