Catch Ricky Tomlinson’s Festive Debut On YouTube

EMI Music UK record label, Liberty, has teamed up with web animator Joel Veitch to create the animation for Royle Family star Ricky Tomlinson’s upcoming Christmas release, ‘Christmas My Arse’. The viral marketing campaign, which launches today, has been posted on social networking site YouTube in order to build momentum in the lead up to Christmas.

Andy Way, digital media manager of Liberty, explains the thinking behind the campaign: “The novelty nature of ‘Christmas My Arse’ makes it perfect content for viral distribution and will play a key part in the campaign, ensuring a high and rapid response rate.”

Viewers can expect a quirky music video from ‘Rathergood’ website creator Joel Veitch, infamous for his trademark, animated singing ‘Rock Kittens’.

‘Christmas My Arse’ is available in shops now.