Tesco Launches Dedicated Apple Zones

Introduced initially as a trial in Milton Keynes Kingston store, the popularity of Apple Macs and iPods being sold from a dedicated Apple zone inside a Tesco store has meant that the retailer has introduced further bespoke Apple zones.

The Apple zones will offer over 75 Apple products and related accessories with everything from Apple Macs, iTunes cards, speakers and the full range of iPods on sale.

Trained Apple staff, and specially trained Tesco staff, will be on hand to help and advise customers who are able to interact with products and accessories in the dedicated Apple zones, which are within the existing electrical areas.

Matt Leeser, consumer electronics buyer for Tesco, said: “Customers have responded really well to our Kingston Apple Area. They have enjoyed the shopping experience and the support of trained staff on hand. Rolling out these zones in further stores, Tesco is leading the way in this arena, offering a concept which allows customers to interact with the latest technology with fabulous service and all at great value of money.

“Partnering with key electronic brands such as Apple reflects our increasing presence and credibility in the electrical market.”

Examples of Apple products being sold at Tesco stores include:

- A full range of iPods including the iPod Nano 2GB Silver for £98.97

- i-Pod accessories including FM transmitters, iPod speakers, cases and power products

- Range of the latest Apple Macs, including the Mac Mini and the iMac.

The announcement is just the latest in a list of innovative initiatives that Tesco has recently introduced to ensure that it is meeting customers’ growing home entertainment and technological requirements.

Tesco has recently refreshed the home entertainment section in store, ensuring a distinctive and contemporary feel, while offering customers a better range and new fixtures.

New interactive units are being introduced to stores allowing customers to sit and experience the latest in the home theatre market, alongside CD / DVD preview stations and interactive gaming demonstration pods.

Tesco has also recently introduced a Sony Bravia LCD area to over 20 stores.

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