The Badger Is Back On Sky One

Apprentice runner-up Ruth “The Badger” returns to Sky One in Badger or Bust, a six-part factual entertainment programme, following Ruth Badger's fearless attempts to turn some of Britain's worst sales teams into winners.

Visiting a different classic sales business each week, such as a double glazing company and an estate agents, The Badger gets very swiftly to the heart of the problem and wastes no time telling the boss where they've gone wrong and how to fix it.

A formidable force who says she can "sell snow to the Eskimos, coal to Newcastle and sand to the Arabs", Ruth Badger won her place in viewers hearts as feisty, straight talking sales whiz in The Apprentice, before moving on to mentoring in Sky One's The Big Idea. Now The Badger needs a new challenge, and they don't come much more challenging that this!

Ruth Badger said: "I am absolutely delighted to be working with Sky One again in a brand new show, the only difference is this time I put my money where my mouth is in Badger or Bust. This is the real test for me, I claim to be able to increase sales in any business! So, in at the deep end, any business that is struggling, I roll my sleeves up and ensure that they perform either way kicking or screaming...I get results!".

O'Connell commented: "Ruth Badger has 13 years experience in business and a genuine interest in helping people. This is a unique opportunity to see The Badger in her element with her reputation and their jobs on the line, and makes a fascinating, extremely entertaining journey to watch."

Matt Paice, Executive Producer, added "Diverse are delighted to be working with Ruth Badger on Badger or Bust. Audiences will get to see the real Badger for the first time - a brilliant businesswoman with the sharpest tongue on telly."