Grease Isn’t The Word - Joseph Sales Outstrip By 9 To 1

Any Dream Will Do is not only pipping Grease is the Word in the ratings war – Joseph CDs and DVDs have also been flying off the virtual shelves of Amazon.co.uk, giving a clear indication as to where the public’s support lies, with sales of Joseph and the Amazing Technicolor Dreamcoat products up to 9 times greater than those related to Grease.

As the contestants on these two shows battle it out to realise their dreams on the West End stage, Joseph appears to be the undisputed heavyweight contender where sales are concerned. The film version of Joseph, starring Joan Collins, Donny Osmond and Christopher Biggins, has been outselling John Travolta and Olivia Newton-John's cult-classic Grease by 8 to 1.

It's not just onscreen where Jacob's favourite son is trouncing Danny & Sandy. The combined sales of Joseph CD soundtracks and cast recordings on Amazon.co.uk have surpassed those of Grease nine times over.

The prime time talent search shows have been pitted head-to-head since the beginning of April. Since the show’s launch, Joseph CDs have seen a whopping 800% sales increase; by contrast, after an uplift in sales at the end of April, sales of Grease CDs have since been in decline.

“While both shows’ primetime Saturday night slots and reality TV formats have reignited the public’s love for musicals, sales show that Joseph is undeniably the British public’s musical sing-a-long show. " said Rakhi Parekh, Director of DVD and Music at Amazon.co.uk . "Despite the cult status of Grease and its unforgettable characters, it appears that Grease is not the word after all.”