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BBC Radio benefits from digital listening

6th November 2007 Print
BBC Radio has benefited from increased listening via digital platforms, according to data released today by Rajar (Radio Joint Audience Research Ltd). The figures – covering the period from 25 June 2007 to 16 September 2007 – show BBC Radio has increased reach and share in the last year, with 8.5 million people – 17% of the UK population – listening to BBC stations digitally.

Jenny Abramsky, Director BBC Audio & Music, said: "The continued growth of digital radio is once again the highlight of the quarter. It is pleasing to see digital listening – from DAB to podcasting – ensuring radio remains as popular and relevant as ever."

BBC Radio's reach is 32.89 million, compared to 32.66m last year and 33.25m last quarter, while share of listening is 54.4%, against 54.3% last year and quarter.

BBC Radio 1's reach is 10.58 million – the same as last year and slightly down from 10.87m last quarter. The network's share (10.6%) is up on both year (9.8%) and quarter (10.3%).

BBC Radio 2 – the country's most popular station – added a quarter of a million listeners on the year to reach 13.01m people (last year 12.74m, last quarter 13.12m). Share, at 15.8%, is up on the year (15.5%) and the quarter (15.6%).

BBC Radio 3's reach is 1.94 million – up on last quarter (1.78m) but down on last year (2.03m). Share (1.2%) is also up on the quarter (1.1%) but down on the year (1.3%).

BBC Radio 4 has 9.26 million listeners – down on the year (9.47m) and the quarter (9.48m). The station has a share of 11.2% – the same as last quarter but down on the year (11.8%).

BBC Radio 5 Live (which records a combined reach with its digital service 5 Live Sports Extra) 5.65 million – down from 5.87m last year and 6.10m last quarter. Share is 4.4%, the same as last year but marginally down from 4.5% last quarter.

BBC Local and National Radio has a reach of 9.60 million (9.89m last quarter and 9.73m last year) and share of 9.4% (9.8% last quarter and last year).

BBC Radio 5 Live Sports Extra has 730,000 listeners, up from 649,000 last year but down from last quarter's record 866,000. Its share is 0.2% – the same as last year but down from 0.3% last quarter.

BBC 6 Music has a record reach of 485,000 – up from last year's 400,000 and steady on last quarter's 471,000 – while share is 0.2%, from 0.2% last year and 0.3% last quarter.

BBC 7 has a reach of 795,000 (697,000 last year and 738,000 last quarter), while share is 0.4% – up on last year (0.3%) and the same as last quarter.

1Xtra BBC has 421,000 listeners – up on the year (394,000) and slightly down on last quarter's record (473,000). Its share (0.2%) is level with both year and quarter.

BBC World Service has 1.30 million listeners – from 1.31m last quarter and 1.35m last year. Share is 0.7%, level with last quarter but slightly down on the year (0.8%).

BBC Asian Network has 476,000 listeners – slightly up on last quarter's 455,000 and steady on last year's 481,000 – while share, at 0.3%, is up on last year (0.2%) and the same as last quarter.