UK women reject 'old' stereotypes

Today's grown-up women are more active, more adventurous and, frankly, more fabulous than ever! Women of the Helen Mirren / Twiggy generation say they never have and never will consider themselves to be 'old', a new survey reveals.

Engaged and confident, they're rejecting 20th century stereotypes and enjoying active lifestyles their mothers could only have dreamed of.

One in five women say they don't - and won't - consider themselves to be old. Over two thirds of women aged between 40 and 65 say they have more self confidence than they did in their 20s and 30s, and they pay sisterly respects to over-40s icons like Dame Helen, Nigella Lawson, Joanna Lumley and Cheri Lunghi for looking so fabulous.

Over a quarter say they've travelled most between their 40s and their 60s, and nearly half reject the notion of retirement as a time to slow down, seizing on it instead as a golden opportunity to do all the things they couldn't do when they were working.

In fact, more than four in ten women make use of their spare time by travelling, over half have taken up new hobbies, and many say they've joined the gym, changed their image and embarked on new relationships.

The survey was conducted by The Lady, England's longest established weekly magazine for women, which has unveiled a bright new look that's in line with its dynamic modern readership.

Ben Budworth, Publisher and member of the family behind The Lady says: "If The Lady could talk, she would have some wonderful tales to tell. Luckily we are able to look back at her history to see just what she has been through and tell her stories for her. She is now in full colour, glossy and right up to date, pushing the news agenda that matters to British women. We hope you find her the informative, useful and entertaining read she always was - and now, even better-looking than ever before."

For more information visit lady.co.uk/thelady/