Spanish Real Estate company goes global

Grupo Lar Sol (Lar Sol) part of Spain’s largest privately-owned property developer is expanding globally to strengthen even further its position in the second home market.

Key to the company’s new strategy to reposition itself within the international property market is the creation of a stronger corporate image under the new name of Grupo Lar Sol.

Grupo Lar Sol is a subsidiary of Grupo Lar, one of Spain’s most well respected developers. In 2006 16.79 per cent of Grupo Lar was acquired by Morgan Stanley and the new alliance is supporting Grupo Lar’s growth strategy of tripling its size over the next five years. Grupo Lar Sol is diversifying into Poland, Portugal, Mexico and Romania and will continue to construct high quality developments in Spain.

Alexander Mariño Gonzalez, director of marketing for Grupo Lar Sol, comments:
“Our customer is highly sophisticated and understands that buying from Grupo Lar Sol is more than simply buying a property, but represents buying a lifestyle. The new brand we have developed supports stand out in a crowded marketplace and strengthens the relationship with our customer as well as communicating the concept of a lifestyle environment within our products.”

Owners at Grupo Lar Sol gain exclusive access to the company’s added-value services, such as membership to Club Lar Sol, which offers buyers a range of lifestyle amenities to assist them in settling into their new homes.

Established in 2004, Grupo Lar Sol is a subsidiary of Grupo Lar, which is ranked among Spain´s top 10 real estate organisations globally. The company is winner of the Gold Award for Best Use of Marketing at the Homes Overseas Awards 2005 and the Silver Award in Best Spanish Apartment in the Homes Overseas Awards 2006 for Lar Sol Estepona.

As a result of its growing business, Grupo Lar Sol has recently relocated its central London offices to 57 - 61 Mortimer Street, W1W 8HS. Grupo Lar Sol also has offices in Madrid, Malaga and Alicante.

For further information, visit grupolarsol.com.